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Step into the world of horological innovation as Rolex defies expectations with its remarkable releases at Watches & Wonders Geneva. Breaking away from tradition, the brand introduces a captivating lineup of new materials, movements, and vibrant colorways, signaling an exciting leap into 2023. 

Get ready to be dazzled by a stunning collection of nine distinct models, ranging from timeless dress watches to unexpected designs featuring playful bursts of color and revamped racing chronographs. Brace yourself for an extraordinary journey into the future of timekeeping with Rolex.
 

Cosmograph Daytona 

Rolex commemorates 60 years of timeless craftsmanship by revamping its entire range with meticulous precision. From the case to the movement, every detail has been refined to perfection. With an extended power reserve of approximately 72 hours and a vertical clutch mechanism ensuring precise chronograph operation, this timepiece exemplifies excellence. The Oyster case's screw-down pushers and Triplock winding crown guarantee exceptional water resistance, maintaining the watch's integrity. Rolex's unwavering commitment to quality shines through in every aspect of this iconic watch.

Explore the stunning lineup of Rolex watches, available in various styles and materials. From platinum with an ice blue dial to 18 ct Everose gold with a black dial and Sundust counters, and 18 ct yellow gold with a golden dial and bright black counters. All models feature the new calibre 4131 movement, showcasing Rolex's dedication to excellence. The intricate bridges with Rolex Côtes de Genève finishing add a touch of sophistication to these exceptional timepieces.
   

Perpetual 1908

Introducing the Rolex Perpetual 1908: an elegant timepiece that combines tradition and modernity. With a slim profile and innovative design, it represents Rolex's commitment to excellence and showcases their rich heritage. The name '1908' pays homage to the year of the official registration of the 'Rolex' trademark in Switzerland. Discover a watch that embodies timeless sophistication and remarkable craftsmanship.

Choose between 18 ct yellow or white gold case, complemented by a stylish domed and fluted bezel. The dials are available in white or black, featuring Arabic numerals at 3, 9, and 12, along with faceted index markers. The hour and minute hands add a playful touch with their distinct shapes. Discover the perfect blend of elegance and functionality in these remarkable watches.
   

Yacht-Master 42

Experience the ultimate in lightness and durability with the Rolex Oyster Perpetual Yacht-Master 42 in RLX titanium. Designed for sport and performance, it offers unmatched freedom of movement and exceptional watchmaking excellence. 

With the RLX titanium in the Yacht-Master range, its lightweight and durable metal reduces the watch's weight by around a third compared to steel. With its exceptional strength and corrosion resistance, RLX titanium brings a new level of innovation to the Yacht-Master collection. Discover the perfect companion for competitive sailing.

Sky-Dweller 

The Rolex Sky-Dweller: the ultimate companion for globetrotters. Its dual time zones and annual calendar combine practicality with sophistication. The recent updates demonstrate Rolex's unwavering dedication to perfection, right down to the minutest details.

Experience luxury with the reintroduction of 18 ct white gold in the Sky-Dweller range, accentuated by a sleek black dial. Introducing the Oysterflex bracelet for the first time, Rolex prioritizes comfort with its Oysterclasp and Glidelock extension system. Explore new horizons of style with captivating dial colors, such as delicate mint green and elegant blue-green, available exclusively on the 18 ct Everose gold model with an Oyster bracelet.

  

GMT-Master II

The new Rolex GMT-Master II: connecting you to global time zones. Experience the new 18 ct yellow gold and yellow Rolesor versions, featuring a striking grey and black Cerachrom bezel insert. The Jubilee bracelet's radiant gold complements the bezel's dark tones, symbolizing the cycle of day and night. Stay in sync with the world, wherever you go.

The Rolex GMT-Master II features both a conventional display and a distinctive 24-hour hand with an arrow tip. In the latest versions of the GMT-Master II, this hand, along with the hour markers and three other hands, is crafted from luxurious 18 ct yellow gold, creating an elegant contrast against the sleek black lacquer dial. Stay in perfect synchronization wherever you travel with this exquisite timepiece.

 

Explorer 40

Introducing the new 40 mm Explorer, expanding the renowned range with enhanced legibility and timeless qualities. Crafted from corrosion-resistant Oystersteel, this robust timepiece embodies the iconic design of the Explorer. 

The satin finishes on the case, bracelet, and clasp, along with the polished flanks, create a harmonious appeal that captivates. With its reliable Oyster case, Twinlock winding crown, and scratchproof sapphire crystal, the Explorer 40 combines durability and functionality for the adventurous at heart.
 

Oyster Perpetual

The new Rolex Oyster Perpetual collection with vibrant, colorful dials. The Rolex Oyster Perpetual 31, Rolex Oyster Perpetual 36, and Rolex Oyster Perpetual 41 feature lively bubbles in candy pink, turquoise blue, yellow, coral red, and green. Crafted with precision, these dials bring a burst of positivity and joy to your wrist.

The effervescent design of the dials is a testament to artistry and masterful technique. Each dial is meticulously decorated in a strictly controlled environment to ensure perfection and prevent any contamination from dust. The result is a marvel of color that radiates life and vitality.

Experience the new Rolex Oyster Perpetual collection and embrace the vibrant hues that were introduced in 2020. The bubbles of different sizes, adorned with black fringes, create a playful and dynamic visual effect. Let the vivid colors on your wrist reflect your vibrant personality and celebrate the spirit of optimism with the Rolex Oyster Perpetual watches.
 

Day-Date 36 (Decorative Stone Dials)

The new Oyster Perpetual Day-Date 36 features stunning dials made of decorative stones in captivating colors. The green aventurine, carnelian, and turquoise dials perfectly complement the 18 ct Everose, yellow, and white gold cases.

Rolex's expertise in dial-making and gem-setting is evident, showcasing precision and elegance in every detail. This prestigious watch embodies distinction and beauty, capturing the essence of the Mediterranean coast.

The dials of the Oyster Perpetual Day-Date 36 feature unique patterns and characteristics of the decorative stones used. Each dial is carefully crafted and finished to meet the brand's high standards, resulting in a watch that is both beautiful and exceptional.

 

The first variant of the Oyster Perpetual Day-Date 36 is made of 18 ct Everose gold and showcases a green aventurine dial with a finely crystallized surface.
 

The second variant, crafted from 18 ct yellow gold, features a carnelian dial with unique patterns created by lines of varying shapes and sizes.
 

The third variant, made of 18 ct white gold, presents a turquoise dial with natural veining, adding texture and character to the watch.
 

Day-Date 36 (Jigsaw Dials)

The Rolex Day-Date 36 features an enamel dial created using the Cloisonné technique, which uses gold wire to depict shapes like jigsaw pieces. The vibrant colors are impressive up close.

There are three case options available: Everose gold, white gold, and yellow gold, all with the signature fluted bezel. The Everose gold model stands out with its inverted color puzzle design.
 

Powering the watch is the automatic Calibre 3255 movement, offering a 70-hour power reserve. Despite its compact 36mm size, the watch boasts impressive functionality.

Please note that this model is part of the off-catalogue range.